Gould Capital is representing JMS Family Companies in seeking $35 million of JV/co-GP structured equity to capitalize The Maison Hotel, a 140-key Autograph Collection by Marriott located in Duluth, Georgia. The project is being capitalized at approximately $70 million, reflecting a basis of $500,000 per key. This compares favorably to market transactions, including a nearby Autograph Collection asset that recently traded at $600,000 per key (Avalon).
The capitalization structure is entirely unlevered, providing investors with direct ownership alongside the sponsor and eliminating execution risk associated with senior debt. The proposed joint venture is structured as a 49/51 equity partnership (Investor/Sponsor) with pari passu treatment. The sponsor acquired the 143,000-square-foot asset in January 2024 and is undertaking a comprehensive repositioning, targeting a Q1 2026 delivery.
Marriott has approved a 25-year Autograph Collection franchise agreement and is contributing $1.25 million in key money, underscoring brand confidence in the project. Upon stabilization, the asset is projected to generate NOI in excess of $6 million, supporting a compelling long-term value creation thesis and positioning the investment for potential institutional exit optionality.
Investment Summary
- $70M total capitalization | Unlevered structure with no Debt risk
- $500K/key basis | Below recent comp trades
- $1.25M key money from Marriott | 25-year franchise agreement secured
- 49/51 JV/Co-GP structure (Investor/Sponsor) | Pari-passu treatment
- $6M+ forecasted stabilized NOI | Institutional exit optionality
- 40-acre site adjacent to Gas South District | Over 1.2 million visitors annually
- Jul 2025
- Nov 01 2024
- Nov 08 2024
- Aug 19 2024
- Aug 19 2024
- Aug 19 2024